The CHALLENGE
Personal product recommendation without personal consultation
To provide the perfect advice on water heaters to its customers, Rheem has adopted a new sales consulting service supported by an interactive device at the POS. The AR mirror effect catches attention and makes the process interactive while an intelligent questionnaire predicts the suggestion of the best product for each client, making the process of buying easier for the customer.
Efficient sales process
Normally, a lot of sales staff is needed at the POS. Rheem wanted to create a solution that works without any staff in the first place and complements the sales process in the store.
Interactive approach
Usually, face to face interaction will depend solely on the ability of the sales person to engage the client. This time Rheem wanted to make use of interactive tools so the process can become a fun and unique experience for the client.
Digitizing the sales process
Rheem had the intention to create a dynamic device to create a multi-dimensional sales process that also complies with the sanitary restrictions in each sales consultation.
Technology hand in hand with human interaction
Despite a digital solution, the process shouldn’t lose human interaction. The solution should go hand in hand with a following personal consultation.
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