The CHALLENGE
Turning wine tasting into an AR experience
Barceloneta, a wine and tapas bar in Dresden, Germany, wanted to offer their guests to not only come there for a professional wine tasting but to simply have one at home. Therefore, we developed an interactive card game with AR elements to teach the basics of the art of wine.
Creating a fun event - at home
Making the wine tasting at home still professional and especially fun was one core goal of Barceloneta. As customers desire extraordinary experiences, the customers of Barceloneta should have one at home.
Interaction despite digital solution
The solution should be digital without only consisting of videos and text. Barceloneta wanted to provide its customers with a fun and interactive experience.
AR at home
The solution should have innovative augmented reality features so the experience could be more immersive for the customers.
Gamification
To make the wine tasting more interesting, the Barceloneta wanted to create a game where players take a journey through all the chapters of a tasting in a fun way.
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