The CHALLENGE
Fan engagement for more user-generated content
For the 10th anniversary of the German television show “Shopping Queen” on channel VOX, Sensape created a WebAR experience for RTL Deutschland that brings designer and star of the show Guido Maria Kretschmer and the fans together for a shareable selfie.
Bringing the star close to the fans
The channel wanted to create an emotional and immersive experience where fans could encounter star designer Guido Maria Kretschmer virtually.
Increasing interaction and social sharing rate
The goal was to target a high interaction rate and to motivate fans to post user-generated content on social media with the #shoppingqueen.
No big production setup needed
Due to capacity levels, there couldn’t be a big video production setup for shooting the material, so the solution should be easy produceable.
Creating a new customer touchpoint
Finally, the channel wanted to strengthen the relationship and bond between the show “Shopping Queen” and the fans.
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