The CHALLENGE
Turning fans into subscribers and boost merchandising sales
Football club Paris Saint-Germain wanted to create a fan magnet for their stores worldwide. We started the project at the new concept store in Paris to provide a unique experience of meeting the players virtually and taking a selfie, and thus creating a customer magnet generating more traffic and sales on site.
Generating traffic to the concept store
To increase the store visits, PSG wanted to create one more reason to come to the store. The solution should be innovative and a customer magnet.
Increase newsletter subscriptions
To further connect with fans, the solution should increase newsletter signups in addition to the fun factor.
Increase sales numbers
In the store as well as online, the the visibilty of merchandise should be bigger by the solution and grow sales numbers.
Include all fans
As the club itself, the solution must be inclusive for all fans from all countries despite of body height or disabilities as well as languages spoken.
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