The CHALLENGE
Turning visitors into viewers
With the second season of Sisi on RTL+, the channel wanted to create more reach and attention for the show. Therefore, they started a campaign both at the premiere in Vienna and in a shopping center in Cologne. The immersive solution by Sensape lets visitors be part of key scenes of the series and pose with Sisi and Franz. This way, people could really feel like they were part of the show. All in all, it was a great way to get people more interested in the series.
Creating attention to the new season
RTL wanted to spread the word of the new season of the well known series and start an interactive and unforgettable promotion campaign to raise awareness.
Increase viewer numbers
The aim of the campaign was to increase the number of people who register for a RTL+ account to watch even more amazing RTL content.
Interactive and innovative experience
RTL wanted to amaze visitors with a campaign that would make them dive into the world of Sisi. The campaign should have a special extra to it that most people haven't seen yet.
Empower User-Generated content
RTL wanted to increase user generated content around the series. By sharing a photo on social media, people can win a voucher for RTL+. This will help the brand to be visible through authentic social media content.
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