The CHALLENGE
Engage Customers Through Smart, Scalable AR Experiences
E.ON aimed to offer a future-oriented brand experience that connects with users through innovation. By leveraging AR technology, we created an interactive photo solution that strengthens brand perception and encourages real-time engagement.
Enhancing Brand Perception with Immersive Technology
To reinforce E.ON’s positioning as a forward-thinking energy provider, we developed an AR photo experience that blends innovation with customer engagement—leaving a lasting impression beyond the event.
Seamless Integration into Live Events and Campaigns
The photo experience is designed to fit perfectly into on-site activations or broader marketing campaigns, providing a smooth and intuitive user journey that reflects E.ON’s reliability and modern approach.
Personalized Interactions That Drive Engagement
Users can take photos with branded AR characters and animations, creating a personal moment that feels both fun and aligned with the brand—encouraging sharing and participation.
Scalable, Platform-Independent, and GDPR-Compliant
Built as a web-based solution, the experience is accessible on any smartphone without downloads. Fully compliant with data protection standards, it scales easily across locations and audiences.
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