The CHALLENGE
Amazing people for the movies
How can we amaze people for the movies and give them a unique experience with the movie characters? Disney used our AR and AI technology to beam cinema visitors into the adventurous worlds of Strange World. Within the interactive application, users can dive into the worlds meeting the fantastic creatures as well as the explorers for a memorable photo in Nuremberg, Leonberg, and Munich. Up to 1200 pictures per day were taken home so far! But see yourself!
Creating an interaction with the heroes
Promoting their new movie Strange World, Disney wanted to give cinema visitors an interactive experience with he heroes of the movie.
Deep dive into Strange World
Users should be able to be surrounded by the amazing and adventurous world of Strange world and become part of it.
Giving visitors a memory
What makes an experience even more emotional? Exactly, by creating a memory.
Creating User-generated content
The created memory should be easily shareable on social media creating more and authentic reach.
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