The CHALLENGE
An interactive musical experience brought to life with Coca-Cola
Coca-Cola set out to reimagine the holiday spirit through technology. By combining AI-generated voices, user personalization, and immersive AR animations, we delivered a festive experience that felt personal, magical, and shareable.
Bring Personalization to Holiday Cheer
Let users co-create their own Christmas carols with AI-generated voices. By customizing lyrics, every song becomes a unique and joyful message that deepens emotional connection.
Mix AI Innovation with AR Magic
We combined voice-cloning technology with playful augmented reality animations, creating a multisensory experience that surprises and delights from the first note.
Strengthen Brand Affinity Through Interaction
This campaign didn’t just entertain, it invited users to play an active role. The result? Higher engagement, stronger brand recall, and social sharing that felt genuinely meaningful.
Designed for Everyone, Everywhere
From mobile to desktop, the experience was smooth, inclusive, and intuitive. No app downloads, no barriers—just pure holiday fun powered by tech.
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