The CHALLENGE
Visualize agendas dynamically
The BOE is a trade fair for experience marketing and takes place annually at the Messe Dortmund. After a long lasting partnership and the annual use of our informative Phantastic Screen, for the event BOE connect LIVE in 2022 it should be an interactive AR promoter with interactive guiding over the whole fair to present the event information even more innovative.
Entertaining event information
The BOE wanted to present location or time schedules in the most interactive and innovative way possible to make even the event information entertaining.
Enabling dynamic content
The solution needed to do more with the show day information and different stages. Visitors should be able to interact with the information and use the intuitively. The agenda should flexibly adapt to the day, time and stage.
Spread positive emotions
In addition to an informative character, the solution should also be entertaining to spread positive mood and enable faster orientation through AR elements matching the stage.
Increase reach
In addition, Messe Dortmund wanted to increase its reach via user-generated content on social networks, which was to be created through photos.
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