Photo: "The KTM Motohall AR experience at BOE connect LIVE 2022 at the Sensape booth." / Source: © Sensape

[Press Release]

SENSAPE unveils new 55" 4K promoter for interactive brand experiences with AR and AI

Augmented reality for interactive brand experiences: SENSAPE unveiled its new 55" hardware at BOE connect LIVE 2022 in Dortmund, Germany. 4K resolution takes the experience to a new level.

Leipzig-based AR and AI tech company Sensape develops and distributes solutions for interactive customer engagement and presented new hardware and customer projects at BOE connect LIVE in Dortmund. Among other things, the new installation of the KTM Motohall with the new Sensape hardware could be experienced at the booth.

KTM installed the AI and AR based solution of the Leipzig agency in April to generate permanently more traffic, merchandise sales and newsletter subscriptions. "We were allowed to develop an interactive concept for KTM Motohall. Our solution "Allstars" brings fans and stars together, which otherwise would not be possible without further ado. The result is an almost up-close encounter and a special experience that will be remembered. Our artificial intelligence combines the real and virtual worlds and creates realistic user-generated content with the drivers," says Sensape's Michael Lehnert. The agency's new hardware, a 55" promoter with 4K resolution, is used to make the experience even more immersive and realistic. Additionally, the company showcased its bookable standard AR packages as well as an interactive solution for Pernod Ricard that recommends a suitable drink based on the recognition of external features.

As a partner of BOE connect LIVE, Sensape also presented new technologies for guidance systems and a personalized visitor approach. The systems attract attention with a mirror effect and AR elements. They display an interactive hall plan through which visitors can navigate themselves, follow the agenda in real time and save favorites.  Also available are an integrated exhibitor search and measurable pop-ups that can be used for sponsor placement and refinancing, among other things.

For more information and images from the show, contact Hanna Schubert (schubert@sensape.com, +49 (0)1579-23 60 18 4).

SENSAPE GmbH, based in Leipzig, Germany, develops and markets products for interactive and intelligent customer engagement. Founded in 2015, the company currently employs 25 people. Customers include FC Bayern München, Paris Saint-Germain, KTM Racing, Deutsche Bahn, Rittersport, Oreo, L'Oréal, Haufe Lexware, Commerzbank, Porsche, RTL and over 300 other medium-sized companies and corporations. With customer installations in more than 30 countries, among them the USA, Great Britain, France, China, Japan, Italy, Spain, Chile, Ecuador, Saudi Arabia and Dubai, the SENSAPE GmbH confirms its international authority and the urge to the expansion.

Press contact:

Hanna Schubert, schubert@sensape.com, +49 (0)1579-23 60 18 4

Further links

more information about the KTM Motohall installation

more about the guidance systems, using the example of the Future of Festivals trade fair