The CHALLENGE
Increasing sales and brand identity
Pernod Ricard is one of the world's largest distributors of alcoholic beverages, wines, and champagnes. With a persona-specific multi-brand world, customers encounter the brand in a new way at the point of sale.
Increase sales
After years of experience with different promotion formats, Pernod Ricard wanted to break new ground. The aim was to increase sales of selected products with an AR campaign.
Build brand awareness
Lillet on a mild summer evening or whiskey after a hard day - Since Pernod Ricard identifies itself primarily through enjoyment in certain moments, this should be transferred to the AR worlds.
Check buying behaviour
A gourmet brand also includes happy customers. Pernod Ricard wanted to check whether the persona's buying behavior matched that of the actual customer group.
Social sharing
In addition to sales, Pernod Ricard also wanted to increase its social media reach through user-generated content via sharing by digitizing its point-of-sale promotion.
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