The CHALLENGE
Creating a both fun and informational extra at the Saudi Toyota Championship
Have you ever wondered if Sensape promoters can work their wonders in the desert? For Toyota Gazoo Racing, our solution traveled around the world to Saudi Arabia to inspire visitors to the Saudi Toyota Championship. For the first time, we implemented 4 apps in one solution, including a tricky racing game and our famous Sensape Allstars, where visitors can capture their personal fan experience with the team's star drivers on a photo.
Creating an interaction with the drivers
Toyota wanted to offer visitors to the Saudi Toyota Championship a very exclusive experience. This was to include the opportunity to meet the drivers virtually
Providing extra fun AND information
Fun is part of a good brand experience - for sure. But information for the visitor must not be neglected either. Toyota wanted an interactive solution that could do both. Interactive infotainment, so to speak.
Giving visitors a memory
An outstanding, exciting event must be remembered. So Toyota wanted a solution that would give visitors a long-lasting memory to take home with them.
Creating User-generated content
Of course, this memory should not be kept to oneself. The solution should provide the memory in such a way that it can be easily shared with friends and on social media.
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